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What is a channel manager?

A channel manager is a software application that helps hotels manage their online distribution channels, such as online travel agencies (OTAs) and direct booking channels. With a channel manager, hoteliers can update room availability and rates across multiple channels in real-time, reducing the risk of overbooking or underbooking. A channel manager can also help hotels improve their online visibility and reach a wider audience, leading to increased bookings and revenue.

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