How to Improve Hotel Guest Communication? Hotelier Guide 2024

How to Improve Hotel Guest Communication? Hotelier Guide

Being one of the most guest-centric industry, the world of hospitality revolves around delivering the best possible guest experience. And what better way to deliver on that, than leveraging the power of hotel guest communication. Enabling hotels to connect with their guests at a more interpersonal level, the asset of robust communication opens new avenues to communicate with guests even after their check out. 

Undoubtedly, every hotel has room for improvement especially when it comes to improving their communication with guests. Having said that, hotels going an extra mile for their customers will always be in the good books, delivering guests with exceptional service at all fronts. In regards, here are some ways hotels can improve hotel guest communication to boost loyalty and revenue. 

Improve Hotel Guest Communication

Enhanced Staff Training 

In the peripherals of enhanced guest services, training the staff on how to better communicate can have a significant impact on both the guest and hotel business alike. By improving the Guest communication skills of the staff, hoteliers can create a more enriching experience for guests, leading to repeat customers and a wave of favourable word-of-mouth.

From training them on how to deal with guest enquiries, difficult situations, and upselling services, the staff can enhance a hotel’s ratings and profitability. 

Dash of Personalisation

Personalisation can go a long way in improving the guest experience, and hoteliers can jump on the bandwagon of personalisation by asking them about their preferences and tailoring the services and Guest communication accordingly.

In today’s digitised era, leverage social media to showcase the wonderful experience your guest shared at your property, which will improve word-of-mouth advertising.

At the same time, the positive feedback shared by your guest will encourage their friends and family to also join in the experience, helping build hotels a network of loyal guests

Guest Feedback to be Taken in Consideration 

Within the hospitality industry every feedback counts as a chance for improvement, so instead of being dismissive about the opinions shared by the guests, hoteliers need to make sure that these opinions turn into the hotel’s greatest asset.

One of the most powerful ways of improving hotel guest communication is simply asking guests for their feedback, showcasing that their opinions matter and their voice is always heard.

At the end of the day, every hotel should make notes about the honest opinion shared by their guest and use that to make the best possible outcome, elevating services at every step. 

Stop Underestimating the power of Regular Hotel Guest Communication

The power of regular hotel guest communication remains paramount, especially for making the stay comfortable and memorable. With a proactive communication channel, hotels can ensure immediate resolution for any potential issues that may cause disruption in the overall guest experience.

Additionally, hotels need to start incorporating follow-up conversation in their communication mix, making sure that all guest needs are met at the right time, followed by an assurance to make their visit the most magical experience they have ever shared.  

Follow the 3As  

The 3As is nothing but, automation, automation, and automation which has become more than imperative for hotel’s looking forward to taking their services up a notch. With automated hotel guest communication at the forefront, hotels can pay due diligence to the little things that make a great difference in the guest experience.

Not only will automation help you keep track of the guest preferences and tailor the communication accordingly, but will also help you deliver a holistic guest experience. In order to utilise automation to the far reaching extent, hotels can:

1.Provide a confirmation email, along with the necessary details to make sure guests are in the loop regarding their bookings and following experiences. 

2.Ensure that all their special requests and preferences are taken into account, the service is tailored accordingly. 

3.Offer them with more than merely details about the stay; include the various transportation options, various special experiences, tourist attractions, list of restaurants based on their dietary prefixes and much more. 

4.Add a personal touch by including certain complimentary services such as breakfast, spa vouchers, restaurant coupons, and others. 

Keep the Communication Channels up-to-date

Hoteliers need to make sure that their website, booking system and any other hotel guest communication channel from where guests can learn about the property are kept up-to-date with the latest information, including rates, room types, amenities and anything else that guests might want to know before booking a stay.

At the same while, if your hotel is listed on platforms like Google My Business, Justdial, etc, it is pivotal that you offer the latest information there as well. Last but not the least, send out a monthly e-newsletter to previous guests and potential guests, which will help you build relationships with people who have and may one day stay with you. 

Conclusion

As a hotelier, it is essential that you look for ways to improve the hotel guest communication, as it is not merely the point of contact with the guest, but the foundation that nudges your guests to stay and connect with you.

Clear and concise communication is the very ethos of an enhanced guest experience, and by diligently following these steps hotels can make a huge difference in the way they communicate with guests.

Just be always willing to listen, and improvement will automatically follow.

FAQs

1. How can I improve my hotel guest experience?

The best way to improve hotel guest experience is by channelling the power of hotel guest communication, which enables hotels to connect with their guest on a more interpersonal level, opening doors to thoughtful experiences.

2. How proactive post stay communications with a guest could benefit both the hotel and the guest?

Proactive post stay communication with the guest is a nice way to keep guests informed about any special deals, discounts, and at the same time it showcases the guests that you care about them, boosting guest loyalty.  

3. How can effective communication enhance guest experience?

Effective communication is all about showcasing guests that you care and value them, for which the most important element is feedback, which enables hotels to showcase how valuable the opinion of the guest is and use it to tailor experience accordingly.

4. What is most important to hotel guests?

For any hotel guest, the most important element is communication, which is synonymous with the behaviour of the hotel staff, which can either make or break your hotel’s reputation. 

5. How important are good communication skills in welcoming the guest?

If you’re still debating over the fact how important good communication skills are in welcoming guests, let us tell you that no guest would want to enter a property that fails to address them courteously, that’s just the rule of thumb in the hospitality sector.

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